Latin musician Shakira has authored a new Dora the Explorer book called World School Day Adventure. In the book Dora and Boots go on an adventure to deliver school supplies to kids. Part of the proceeds from the book will go to Shakira’s Pies Descalzos Foundation. Pies Descalzos is the Columbian branch of The Bare Foot Foundation. Pies Descalzos Foundation’s main focus is on aid through education, and the organization has five schools across Colombia that provide education and meals for 4000 children.
Nickelodeon is promoting their Beyond the Backpack program designed to getting kids ready for school. Backpacks designed by several different celebrities are being auctioned at http://www.charitybuzz.com/auctions/dora. The actual backpacks are on display in New York at Macy’s Herald Square. These backpacks have designed by Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey and Camilla Alves. Proceeds from the sale of the custom designed backpacks will go to the Children’s Defense Fund. The auctions of the backpacks run through September 3, 2010.
“Beyond the Backpack” is a new program that is designed to help preschooler become ready emotionally, socially, and academically for school. “Beyond the Backpack” begins as Dora the Explorer celebrates 10 years of entertaining and educating children. Dora the Explorer and Salma Hayek will be appearing in several public service announcements to promote the “Beyond the Backpack” program.
This summer, backpacks that have been designed by Hayek and other celebrities will be auctioned internationally. So far, the list of celebrity backpack designers include: Salma Hayek, John Leguizamo, Slash and Shakira. All the backpacks will be auctioned across the globe in the United States, France, the UK, Mexico, Canada, Spain, The Netherlands, Greece, Australia, New Zealand and Israel. All the proceeds from the United States’ auction will benefit the Children’s Defense Fund. One hundred percent of international proceeds will go toward childhood education in each respective country.